vittorio fiorucci

Vittorio Fiorucci (1932–2008), born in Zara (now Zadar, Croatia), was a renowned poster artist based in Montreal and a naturalized Canadian citizen. After arriving in Montreal in 1951, he quickly emerged as a major figure in North American graphic design. By the 1960s, his work was celebrated for its vibrant colors, playful forms, and innovative approach to visual communication.

A true multidisciplinary artist, Fiorucci also worked as an illustrator, caricaturist, photographer, comic book creator, screenwriter, and educator. He is known for creating iconic images such as the Just for Laughs festival mascot Victor and the logo for Le Château stores.

Fiorucci’s art gained international acclaim. He received the Moebius Award in 1998 and several honors from Canadian design institutions. His posters are held in major museum collections, including the Montreal Museum of Contemporary Art and the Museum of Modern Art in New York. A major retrospective was presented at the McCord Museum in 2015.